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Under this slogan Happy Pet presented itself with its own booth at the first Petfair SEA (Southeastasia). As we as Happy Pet with the brands Happy Dog and Happy Cat gain more and more market shares in the Asian market, we did not want to miss the opportunity to be represented with our own booth at the largest B2B pet food fair in the Asian region. 165 exhibitors from over 30 countries could welcome more than 6000 guests on 3 days of the fair. During the three days we could not only welcome already existing customers from different countries but also establish many very interesting contacts to new potential business partners. So the participation at the first Petfair SEA was not only a success for Happy Pet but also a further step of the brand building of Happy Dog and Happy Cat in Asia.