
DNA
How we work1.
We are dreaming big and looking for challenges to grow ourselves and the organization.
2.
Our people are essential, that’s why we want them to be happy and care about them.
3.
A mindset of ownership among our people makes us stand out.
4.
We keep things easy, simple and straightforward. Complexity is a waste of resources.
5.
We focus on the things that matter, because it is impossible to be excellent in everything.
6.
High performance motivates people and will be rewarded.
7.
We lead through example. Titles don’t count anything without our actions behind them.
8.
We are open but critical, we learn and grow, we stay humble at any time.
9.
Excellent ethics, no trickerys and politics is our style. Non-compliance will be punished.
10.
In everything we do we embrace the long-term view and see challenges along the way as opportunities.
11.
Consumer is king and our brands must play a meaningfull role to make their lives happier.